Samcheok · Album photoshoot
Album photos
Maengbang Beach: the shore behind Butter
A BTS album-photo location on Samcheok’s coast, with a story that starts in colder weather than the pictures suggest.
BTS · Butter · 2021
맹방해변
The scene
Maengbang Beach was used for the Butter album jacket photos. This connection is to the photoshoot; it does not mean the beach is the music video’s filming location.

The story behind the place
The official tourism story describes a March shoot despite the summery styling. Beach props were later recreated for visitors. Their presence and condition now require a separate check.

Plan your visit
Search for 맹방해변 in Samcheok, Gangwon. Use public beach access and obey local weather or swimming restrictions. Do not book travel on the assumption that every parasol or chair from promotional photos remains in place.
Make it part of your trip
Pair the beach with confirmed Samcheok events if the dates fit. A past spring flower festival is not a promise of next year’s dates, and Gangneung’s BTS bus stop is a separate destination.
Sources & official photos
Image credits & terms
Location photo · Photography date unconfirmed · 한국관광공사 TourAPI · Type3
Archival location photograph, not a frame from the production. Resized from the original; the scene and season may differ.
Original source photograph; no edits
BTS · Butter
copyright retained by original owners; editorial illustration, not a reusable stock licence